🧭 Step 1: Creating Your Organization
- Log in to Auxetic and click “Create Organization.”
- Enter your company name and website URL.
- Auxetic scrapes all relevant content: your site copy, blogs, press pages, and social links (LinkedIn, X, etc.).
- Confirm and approve the selected channels. If channels are missing, you can add them directly by choosing the channel and adding the URL to your page.
✅ Tip: Make sure your website includes all public materials you'd like Auxetic to analyze.
📁 Step 2: Upload Your Knowledge Base
Upload internal documents such as:
- Pitch decks
- Brand guidelines
- Whitepapers
- Product docs - either upload a product brief in PDF format, or link your technical docs. page via a URL.
This helps Auxetic extract your voice, tone, and value prop for more accurate strategy and content generation.
🔒 All uploads are secure and treated confidentially. Only share sensitive materials if you're comfortable having that information reflected in your marketing content. Check out our terms of use for our full privacy terms.
📊 Step 3: Generate Your Marketing Strategy
Once your content is analyzed, Auxetic auto-generates a full Marketing Strategy, including:
- Brand Positioning
- Value Proposition
- Key Messages & Taglines
- Audience Segments
- Pain Points
- Tone of Voice
- SEO Keywords
- Marketing goals and CTA priorisation
- Marketing plan
- Channel-Specific Posting Schedule, Content Pillars and Key Messages
You can manually tweak any section, your edits will inform the content the engine outputs.
🎛 This is your control center. Think of it as the strategy hub that trickles down to every content piece.
📅 Step 4: Review Your Marketing Plan
Auxetic generates a custom marketing plan per channel (currently supporting Blog, LinkedIn, and X). This includes:
- Posting frequency recommendations (during the beta launch, we’re limiting this to only 1 post per channel per day but in the full launch you will be able to customise this)
- Channel-specific tone (e.g., professional vs. conversational)
- Unique content pillars for each channel
- Channel-specific SEO and hashtags
- Key messages
- Advanced setting for each channel includes:
- Length of blog / post / thread
✍️ All content are tailored to match the tone and audience of each platform.
🧠 Step 5: Approve Content Briefs and Generate Content
Auxetic analyzes news, competitors, and trends weekly to propose content briefs.
- Approve the headlines and abstracts you like
- Reject what doesn't work, Auxetic will regenerate up to 5 more briefs
- Once approved, Auxetic begins generating blog, LinkedIn, and X content tailored to your brand
✏️ Step 6: Edit & Publish
Every week, Auxetic generates up to:
- 10 content briefs
- 7 Blog posts
- 15 LinkedIn posts
- 25 Tweets
Each piece is:
- Informed by your strategy
- Contextualized with timely external news sources (fully cited and linked)
- Automatically formatted based on your past preferences
- Drives traffic towards your CTAs
You can:
- Edit in-line, like a CMS (AI chat to edit function coming soon)
- Approve for publication
- Copy or Export to CMS, Linkedin and X to publish (publishing integrations coming soon)
- Add your own banner and visuals (banner and visuals generation coming soon)
🕒 Skip the back and forth. Generate and approve content in minutes instead of hours.
✏️ Step 7: Customizing Your Engine
Want to experiment with different key messages, tones of voice, positioning?
- Set this globally in your Marketing Plan and Marketing Strategy
- Or tweak it per post. Auxetic learns from your edits and automatically applies the formatting to future posts.
Launching something new or shifting focus?
- Upload product decks, strategy docs, or audience briefs into your Knowledge Base, Auxetic will adapt and generate content that reflects your new direction.
🔄 Step 8: Feedback Loops & Learning
- Every approval or edit teaches Auxetic your preferences.
- As integrations roll out, you’ll soon be able to:
- Auto-schedule posts to CMS, Linkedin and X
- Track performance metrics
- Auxetic will continuously optimize based on performance
📈 The more you use it, the more it sounds like you.
🧩 What’s Coming Soon
- Knowledge Base
- Google Drive sync for uploading internal docs to your knowledge base
- Marketing Strategy
- Competitor analysis (qualitative + quantitative)
- Marketing Plan
- More advanced settings to further customise output for each channel
- Marketing Calendar
- Auto-publishing to CMS, Linkedin and X
- Newsfeed
- Review the latest news headlines and trending posts on Linkedin and X, select what is relevant or irrelevant to your brand. Preferences will be used in generating your marketing calendar.
- Analytics and Performance Dashboard
- Pulls CMS, Linkedin and X performance into analytics dashboard
- SEO tracking integration
Still got questions? Check out our Beta FAQs, reach us anytime at vibes@auxetic.ai or ping us directly on Discord.
