User: Oleg Lebedev, Founder
Company: Startup Marketing Biz
Industry: Marketing Consulting for Startups
Goal: Deliver smarter, faster content across client portfolios
No. of Tools Replaced: 1
Primary Channels: Blog, LinkedIn

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The Challenge

With over 20 years of experience, Oleg partners with startups to identify their core differentiation and reframe their messaging to reflect customer trust signals and behavioral patterns. But while his strategic thinking is bespoke, his content workflows depended on freelancers and multiple AI tools.

“I use behavioral science a lot. But translating that into scalable content still required hours of manual work.”

While adept at crafting in-depth strategies, producing consistent, high-quality content that resonated with this unique approach was time-consuming and expensive. 

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Why Auxetic

Oleg turned to Auxetic to generate publish-ready content that could match his high standards without sacrificing tone, depth, or clarity.

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Why it clicked

• Content required almost no editing
• Briefs directly reflected strategic messaging pillars
• Output was SEO-friendly, structured, and human-sounding
• Saved 3–4 hours per week, even without using all available channels

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What Worked Well

Publication-Ready in Minutes

“It requires almost no editing before I post. That’s unheard of with AI tools.”

Strategy-Aligned Briefs

“Spot on briefs reflecting what's in the pillars.”

Fast, High-Quality SEO Content

“Very comprehensive, SEO and GEO friendly blogs.”

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What Surprised Him Most

"The briefs aligned with my strategy without me having to spell it all out.”

“This is the first AI tool that truly reduced editing time.”