User: Olly Jones, Founder
Company: GTG Studio
Industry: GTM Consulting for Startups
Goal: Scale Founder-led marketing for his agency
No. of Tools Replaced: 2
Primary Channel: LinkedIn

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The Challenge

As a founder juggling client work, Olly struggled to maintain consistent, high-quality marketing for his own brand.

“I don’t have a blog, and I wasn’t convinced I could run one. Like most founders, content took a backseat to client work, even though I knew I needed it.”

LinkedIn felt like a chore. Tools he’d tried felt generic, or worse, added to his workload.

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Why Auxetic

GTG Studio joined Auxetic’s private beta to explore whether AI-powered agents could lighten the lift of founder-led marketing, turning raw ideas into real output, without juggling between multiple tools.

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Why it clicked:

•  Auto-generated strategy from his site, ready out of the box
• Content briefs that felt human, not templated
• Posts consistently performed 5x better
• No prompt engineering or manual workflows needed

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What Worked

5x Better LinkedIn Posts

“These briefs spark better ideas that are timely and market-aware. As a result, posts perform way better.”

Brief-Led, Not Prompt-Led

“Really enjoyed the brief approach. It made ideation easy. And the accept/reject flow felt really human.”

Unlocked New Possibilities

“I never thought I could run a blog. Auxetic made it feel doable, allowing me to explore expanding my channels.”

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‍What Surprised Him Most

“It gave me really cool ideas for content.”

“The ‘accept brief’ flow felt human.”

“I was excited to log back in and use the content because it’s good”