User: Savannah Lee, CMO
Company: Wingbits
Industry: Aviation, Blockchain, DePIN
Goal: Scale content marketing while streamlining tools and cost
No. of Tools Replaced: 7+
Primary Channels: Blog, LinkedIn, Twitter

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The Challenge

Wingbits rewards users for tracking aircraft via decentralized hardware. Their marketing efforts were slowed by a fragmented approach:

• Campaign planning split between Google Docs and Notion
• Internal team coordination in Slack
• AI tools like Claude, ChatGPT, and Grok used in isolation
• Heavy reliance on freelancers for copywriting and research

“We had decent tools, but nothing connected. Content felt inconsistent, and execution was slow.”

They needed a single platform to unify their stack and output, without sacrificing tone or adding more overhead.

Why Auxetic

Wingbits adopted Auxetic to unify their marketing efforts and reduce the overhead of managing multiple tools and freelancers. 

Why it clicked:

• Onboarding was fast and intuitive
• Strategy plans were auto-generated from their site
• Briefs felt structured, human, and timely
• Posts outperformed freelancer-written content, while saving 10+ hours per week
  
  

What Worked Well

Significant Time Savings & Scalable Output

“With Auxetic, it’s been much easier to scale output with a small team. Auxetic gets us 80% of the way, and fast.”

Content Quality Exceeds Expectations

“Blog content doesn’t feel like it’s written by AI. Honestly, it’s better than a junior marketer you’d have to train. Plus most freelancers are using AI to write their content anyway - this feels more elevated and allows us to merge human effort and fundamentals with AI scalability”

Effective right out of the box

“The strategy and briefs reflected both segments and surfaced newsjacking opportunities we used to miss.”

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What Surprised Her Most

“The blog content doesn’t feel like it’s written by AI.”

“Auxetic helped us scale without needing to hire.”

“It replaced multiple tools, and made us faster.”